Glossary

The vocabulary, defined plainly

30 terms from contact-centre quality assurance. Where a term describes something we do not do, the entry says so: a glossary that quietly implied otherwise would not be worth reading.

AHT (average handle time)
Mean time an agent spends on an interaction, including talk time, hold time and after-call work.
BPO (business process outsourcing)
A company that runs contact-centre operations on behalf of other businesses, usually several at once.
Calibration
The practice of having several reviewers score the same conversation and reconciling the differences.
Campaign
A batch of conversations grouped together, typically one client, queue or programme.
Coaching plan
The specific, evidenced feedback a supervisor gives an agent, based on what actually happened on their calls.
Compliance score
How completely a conversation met the regulatory and policy requirements that apply to it.
Confidence level
How often a sampling method would land within its stated margin of error, usually 95%.
CSAT (customer satisfaction score)
A direct rating from the customer, usually collected by a survey after the interaction.
Dead air
Silence during a live conversation, usually while the agent looks something up.
Diarisation
Determining who spoke when, by separating voices in the audio itself.
Escalation risk
An estimate of whether an interaction is heading for a complaint, a supervisor, or a churned customer.
Evidence citation
The specific lines of the conversation a score was based on.
Fatal error
A failure serious enough that the call fails regardless of how well everything else went.
FCR (first contact resolution)
The share of issues resolved without the customer having to come back.
Inter-rater reliability
How much two reviewers agree when scoring the same conversation.
Margin of error
How far a result from a sample might sit from the truth about the whole population.
Model confidence
How sure a model reports being about a judgement it just made, not a guarantee that the judgement is right.
NPS (net promoter score)
A single-question loyalty measure (how likely you are to recommend), reported as promoters minus detractors.
PII masking
Removing personally identifying details from a transcript so the record can be reviewed without exposing them.
QA scorecard
The list of criteria a conversation is scored against, each with a weight and a severity.
Quality assurance (QA)
Reviewing customer conversations against a defined standard, so that performance can be measured and coached rather than guessed at.
Rate limiting
Deliberately capping how fast a batch is processed.
Root cause analysis
Working out why a call went wrong, rather than only recording that it did.
Sentiment analysis
Estimating the emotional tone of a conversation, usually for each speaker.
SOP (standard operating procedure)
The written process an agent is meant to follow for a given type of interaction.
Statistical sampling
Choosing how many conversations to review so that the result says something reliable about all of them.
Talk-to-listen ratio
How much of the conversation the agent spoke versus the customer.
Transcript
The written record of a conversation, usually with each turn attributed to a speaker.
Weighting
How much each criterion contributes to the overall score.
ZTP (zero tolerance policy)
A category of failure with no acceptable threshold at all, usually regulatory or safety-related.

Or skip the theory

Free credits on signup. Upload a call and read what comes back.